How to Choose a Niche for Your Blogging Activities

How to Choose a Niche for Your Blogging Activities

How to Choose a Niche for Your Blogging Activities

A niche has a direct impact on how successful your blog will be. Also, how much effort you will have to put into it in order for it to gain momentum. Furthermore, the type of niche you choose is directly related to profits you can make in future based on opportunities it avail.

This said, before you can even think of blogging, you must have a unique selling point. In other words, focus on solving a problem; let your blog answer what and how questions. Of course, see to it that you choose a niche you’re interested in or are quite knowledgeable. In this way, you stand a good chance of becoming a successful blogger.

How to choose a niche for your blog?

Interest and knowledge of topic

If you choose a niche that you are interested in, then you’ll always be guaranteed of a number of things. These include, but limited to:

  • Unwavering focus – it is impossible to run a successful blog when you are not focused doing things the right way. However, if you love what you are doing, then definitely you will always remain focused. Importantly, you will not abandon your blog in the long run.
  • Consistently have ideas with something you like or are quite knowledgeable about. You will always have ideas on how to go around every process.
  • You easily develop a unique style that can be compared to no other blogger in your niche. As such, there is a high probability of having better readership and an audience that will stick with you for pretty a long time.


There is nothing so important in choosing a niche based on passion, and one that you can closely relate with at any time. It is easy to know about your passion; just consider your hobbies and what you do most of your free time. You can as well consider the classes you enjoyed over the years you were in school and college. Your passion also explicitly shows whenever in what you like reading and talking about. If you analyze these things, then definitely you will have an idea on which direction to go. In fact, it becomes easier to choose specific line in any industry you want to blog about. Passion is one thing that is behind the success of many bloggers who are making six figures in a year.

Find a hole in your chosen niche

It is imperative for you to know that finding a niche can be easy, but finding a hole in the niche you choose can be a daunting task. As a matter of fact, no matter what niche you choose to blog, there are literally million of blogs. The success of some might even scare you from beginning your blog, but this shouldn’t be the case. You are advised to take some time and do research in order to get the hole in the niche and capitalize on it. In a nut shell, you will have found a problem and you will be able to offer solutions that will work.

Networking problem

The thing here is to consider how many people in your previous networks will be able to be pulled in your new venture. In most cases, most to-be bloggers often overlook this issues and end up regretting in future. Overall, this is a factor that is quite pivotal when it comes to launching a new blog that has potential of attracting a large audience. Therefore, before you can start blogging and choose any niche, it is highly recommended to consider previous networks as marketing strategy.

Money - profitability of niche

It is important to choose a niche that is directly related to your interest and passion, but without money you might stop blogging altogether. If your blog is popular, then your blog will generate some income. This means that it should be able to cover bills - hosting charges, network provider fees, etc. It’s true that some niche are popular than others but do not choose those that you can’t even make some few dollars over time. If you are choosing a niche to blog about, always have in mind a rough estimate in what you think will solve the problem in the long run.


There are a number of things that readers focus on when it comes to reading blogs. In most cases, they want a certain problem solved and this might be an urgent need. However, some want to be entertained, reach a defined goal in life, or learn something new and get rid of fear. Therefore, while choosing a niche, try to pinpoint the desires of your target audience before you can start blogging. Overall, ensure that you get the best possible results from the word in order to reach your goals.

About the Author Kaila Sharlene

I am a freelance web designer, web developer and SEO specialist - one of the “Top Rated” web designers on Upwork. Living a digital nomad lifestyle, I love to explore the outdoors while doing some freelance jobs in between.

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