The one thing that any online marketer will tell you is that the dynamics of SEO keep on changing day after day, and what was relevant yesterday may not work well today. If any algorithm changes are made by major search engines like Google, then definitely the tactics are changed overnight. In fact, it is based on these changes that there are many things you need to consider. Here are some of the books that explicitly explain how you can learn SEO, what to do, and the very elements that dictate Search Engine Optimization.
This is one of the books that a newbie can use to learn so many things related to SEO, and if you are an intermediate marketer, then you’ll get a great deal of insider information about market trends. It does not only cover the simple steps on how Google works, but goes into detail on the specifics you need to follow in marketing a business, a product or service. The author, Adam Clarke, is an authority in regard to business strategy and online marketing, and in this book, she'll explain how she has been able to rank number 1 on Google, helping literally thousands of businesses.
Jason Mc Donald is one of the most respected persons in marketing inner circles. He has been very active on the internet for more than 20 years, and has teaching the complexities that come with online marketing from the early 1990’s. In this book, he takes you through practical steps that make it even easier for small business owners to understand. Importantly, he focused on social media marketing and Adwords-hence while making it pretty simple for the novice to understand the most basics of SEO. It is simply a must-read presentation that you will enjoy all through and apply.
This series will show you how and what happens when SEO landscape changes, so that you are not caught off guard by any updates from major search engines. It is a gold mine that demonstrates the most recent information on SEO techniques, strategies, and what is working at the moment. Author, R.L Adams, goes deeper into unchartered waters of SEO including web design structures and their implementation. It is a great buy for anyone who wants to learn the ropes of Search Engine Optimization.
As stated, search engines have been involving in the recent past years at a rate not seen before. In this book, you will be informed about the latest developments making it possible for you to know the do’s and don’ts of SEO. You will be able to do a lot of things after reading this book including building trust, becoming an authority in your niche, kind of content you can use to get Google link juice, and of course, relevancy. At the end of the day, you will be able to break even in the industry within which you operate. It is a great book for the novice marketer as well as the experienced person. In fact, you’ll learn a lot about Google panda, Google penguin, Hummingbird and the rest.
The best thing about Eric Enge, Stephen Spencer, and Jessie Stricchiola, who happen to be the authors of this book, is that they always go to the depths of search engines' workings. They help you understand quite a number of things including role of user data, social media, and link building, not to mention tools that you can use to measure results, metrics, and other important aspects of your business. Importantly, you will learn about how to build an SEO team and know more about the future of Search Engine Optimization.
SEO is still king in all aspects of online marketing. For this reason, John Jantch delved into the finer details of how to capture demand using techniques that have stood the test of time. Furthermore, you will understand how to leverage all search engine rules to your own benefit. You will also learn about design changes, how these search engines work, how to use social media, managing your company PR, and techniques you can use to respond to negative reviews, and of course traction. It is a book that has also been endorsed by other market gurus, a must-have for anyone who treasures a strong SEO presence.
This book explains killer SEO tactics that will definitely help you rake in profits as you enjoy the benefits that come with 1st page rankings. It touches on issues like backlinks and how to choose a powerful one, how not to over-optimize any page or website, how to take advantage of beneficial back linking processes, and choosing specific WordPress themes that can help with optimization. The author, Ryan Dandor, does not stop there but also delves into international niches and keyword research. It can’t get better than this if you are out to learn the best SEO techniques as a marketer or website owner.
This is one of the books that will give you an entire package in regard to SEO techniques that you can use to boost your search engine rankings. It goes into the finer details of getting relevant traffic, how to use google analytics, and how to choose Adwords that will have a positive impact on your business. It is simply a step by step guide into online marketing, explaining concepts that are relevant, and a must-have for beginners. In a nut shell, Thomas Clayton takes you by hand to help make you enhance website’s online visibility - highly recommended for beginner and intermediate marketers.
I am a freelance web designer, web developer and SEO specialist - one of the “Top Rated” web designers on Upwork. Living a digital nomad lifestyle, I love to explore the outdoors while doing some freelance jobs in between.
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